Introduction:
Maximizing revenue from websites while maintaining viewer engagement is a crucial skill. Google AdSense and Ezoic are two popular tools that optimize content and audience targeting for website owners. In this comprehensive comparison, we will analyze each platform from various angles to determine the best option for maximizing website revenue in the coming year.
Introduction to AdSense:
AdSense is a Google tool that enables website owners to monetize their websites by displaying ads. It is user-friendly and easy to set up, but effective utilization requires strategic planning. AdSense uses content and user data indicators to determine the type of ads to display on a website, aligning with its content.
Requirements for Using AdSense:
To join AdSense, the applicant must be at least 18 years old and have an active website with credible content that is original, engaging, and relevant to the services offered. Familiarity with AdSense’s tool and program is also necessary to meet its requirements and update content accordingly. It’s important to note that meeting these requirements does not guarantee approval, and feedback from Google may be provided if the application is rejected.
Introduction to Ezoic:
Ezoic stands out for its use of machine learning for website optimization. It takes a multi-dimensional approach to improve content and presentation, providing an enhanced user experience while maximizing revenue. Ezoic analyzes real-time performance metrics, user behavior, and machine learning algorithms to make real-time changes to website layout, including content, assets, and ad placement. The platform also offers manual customization options to website owners.
Requirements for Using Ezoic:
Ezoic has certain maturity criteria for accepting projects, including an active website for at least a few months, sufficient traffic for analysis, original content without copyrighted material, reliable traffic sources, absence of illegal content, and use of supported languages. Interested website owners can review Ezoic’s website for detailed requirements and guidelines, and successful application submission grants access to their full suite of services.
Revenue Potential of Ezoic/AdSense:
The amount of money earned from Ezoic or AdSense depends on several factors, including website traffic, types and frequency of ads displayed, and high CPC keywords used in content. Negotiating rates with ad networks can also impact revenue. In the market, users of Ezoic report…
Conclusion:
In conclusion, both AdSense and Ezoic are popular platforms for website monetization, but they have different approaches and requirements. AdSense is known for its simplicity and wide usage, while Ezoic stands out for its machine learning-based optimization. Website owners should consider their website’s specific needs, traffic, and content when choosing between AdSense and Ezoic to maximize their revenue in the coming year. It is important to carefully review and meet the requirements of each platform and continuously optimize content and ad placement to achieve the best results.
What is Ezoic? How to make money with Ezoic from A-Z update 2023
Ezoic vs. Adsense: Which Platform is Best for Maximizing Ad Revenue?
With the digital advertising and marketing industry projected to reach billions of dollars in revenue in the coming years, it’s crucial for publishers to choose the right ad monetization platform for their websites.
Ezoic and Google Adsense are two of the biggest players in the display monetization space, and in this article, we’ll compare various aspects of these platforms to help you determine which one is best suited for your needs.
Onboarding Process
The onboarding process is a critical step for new users, and fortunately, both Ezoic and Adsense offer user-friendly onboarding processes.
Ezoic:
For websites with less than 10,000 monthly pageviews, Ezoic requires completion of the
“Access Now“ course, which teaches users how to set up and integrate with the platform before they can start monetizing. However, for websites with over 10,000 monthly pageviews, this course is not mandatory, and users can get started more quickly. Ezoic also offers additional optional courses that provide valuable insights and benefits to maximize ad revenue. Ezoic has recently introduced a new program called “Levels” to differentiate publishers based on their website’s monthly visitors and revenue. This program provides detailed information on communication channels, site requirements, expected knowledge, and other concerns.
Adsense:
In comparison, Adsense provides minimal support after acceptance into the program, leaving users to navigate the onboarding process on their own. Users often rely on other users for help, as the official Adsense Help center may not always provide timely and reliable answers to queries.
Ezoic offers a more comprehensive onboarding process with optional courses and a new “Levels” program, making it more user-friendly and supportive compared to Adsense.
Ongoing Education
Continuous education is crucial for publishers to maximize their earnings from display ads. Let’s see how Ezoic and Adsense fare in terms of ongoing education.
Ezoic:
Ezoic goes above and beyond to provide users with extensive information on getting started and optimizing their ads. Users can access FAQs, blog posts, how-to guides, and even courses on various aspects of display ads and optimization methods.
Ezoic also offers ongoing weekly training sessions with office hours for all customers, ensuring continuous learning and support.
Adsense:
Adsense also provides help through its Adsense Help center, which includes a community of users and announcements. However, the help center may not be as reliable as Ezoic’s, and users may not always receive timely answers to their queries.
Ezoic’s comprehensive approach to ongoing education, including courses, training sessions, and extensive resources, makes it a winner in this category compared to Adsense.
Support Having reliable support available during the ad monetization process is crucial for publishers.
Let’s see how Ezoic and Adsense compare in terms of support.
Ezoic:
Ezoic offers robust support through its “Access Now” program, providing education, support, and historical testing data to publishers at lower traffic levels.
- Ezoic also offers access to free tools used by major brand publishers
Rapid setup in as little as 15 minutes, - Unmatched performance and security with Cloud integration
- Access to the Twist Community for accelerated support.
Adsense:
Adsense’s support is limited to its Help center and community of users, which may not always provide timely and reliable assistance.
Winner:Ezoic
Ezoic’s comprehensive support, including education, tools, and community, makes it a better choice compared to Adsense.
In conclusion, Ezoic emerges as the winner in this comparison due to its user-friendly onboarding process, extensive ongoing education
In Access Now and Level 1, Ezoic encourages the primary use of collaborative learning communities like the platform’s Twist channel to search for questions.
This is a group onboarding setting where you will be in a community of like-minded users. If you don’t see your question here, you can start a new thread and one of the team members in Twist will provide you with answers.
When you reach Level 2, you will have access to a dedicated onboarding specialist who will further educate and advise you on different topics pertaining to display ads, including:
Publishing
Placeholders
Website speed
Content
EPMV
Big Data Analytics
… and many others.
Ezoic makes it easy to get started as a publisher and the support you receive from the platform will always correspond to the size of your website. In other words, the larger your website grows, the more support you’ll get to keep things on track.
Adsense:
In stark contrast, AdSense doesn’t offer much in the way of support other than a simple email address where you can submit your question and someone will respond (eventually).
Unfortunately, my research shows that the responses received are often unhelpful which leads to a lot of frustration among users.
Winner: Ezoic
There’s no denying that Ezoic has a lot more to offer than AdSense in terms of support. You can get help via an in-depth knowledge base and help center, as well as email and live chat, whereas Google only offers an unengaged community and email support.
4. Ad Optimization
One of the main reasons for using an ad network is to be able to optimize ads so you can increase the amount of money you make from the same amount of visitors to your site.
Let’s look at what each platform offers in terms of ad optimization.
Ezoic:
Ezoic uses an intelligent ad optimization process where placeholders are used to automate ad optimization for websites of all sizes. This way, you’ll be able to increase revenue and performance and maximize your revenue while improving user experience (UX).
With the use of this powerful AI, there’s no need to guess any longer. Tons of data points will be used to pick the best layout for each type of user which not only boosts engagement but also increases your revenue so everyone wins.
Adsense:
Unlike Ezoic, AdSense uses manual testing for all ad optimizations on your site. They have auto ads, but those aren’t as successful as Ezoic for optimization. This process is neither reliable nor efficient because you have to run experiments on different templates for custom search styles if you want to make any changes that will improve the quality of ads on your website.
This means you must work hard to find the best ad types, layouts, and sizes for your sites. While it is possible to increase Adsense CPC, it’s not simple or straightforward.
This is beyond the skills or bandwidth of most users, which is why many would prefer Ezoic for its automatic ad testing process
.
Winner: Ezoic
There’s really no contest here unless you enjoy doing manual testing to find the best ads for your website. Ezoic takes care of all of this for you using smart AI technology so you get the best results with virtually no effort.
5. Pricing
So far, Ezoic is in the lead in every area we’ve looked at, including Onboarding, Ad Optimization, Support, and Ongoing Education. Let’s see what each platform offers with regard to pricing.
Ezoic:
Ezoic allows you to sample all its core features and products for free. You can sign up for a free trial on the platform with no payment information required.
You can then choose between an ad-funded option and the 10% revenue share option.
Pricing is the only place so far where Adsense ties because it’s free.
But, in my experience, Ezoic makes more due to AI optimizations and pays for itself and then some.
Take a look at these screenshots to give you a better idea of what I’m talking about:
Adsense:
Adsense is free for anyone to use as long as you meet the ad platform’s requirements. Google Adsense will pay you for clicks and impressions on the ads displayed on your site, allowing you to generate a consistent flow of income from your traffic.
Winner: Tie
However, the only section where Adsense ties with Ezoic is on pricing. Adsense is free, but while Ezoic does have a generous trial offer, they will make you more over time. So, even though Ezoic has a cost to it, they make you enough money plus additional revenue to cover the spread.
6. Analytics
This is yet another important area to consider when choosing the best ad network for your website. Let’s see what types of analytics tools you get on each platform.
Ezoic:
Ezoic has a lot to offer in terms of analytics. It has Big Data Analytics tools that all allow you to generate higher revenue, improve your SEO, and make more money from your site automatically.
You’ll be able to discover how valuable your different site content categories are, as well as tie revenue to areas like landing pages, scroll depth, and word count in order to maximize your results.
Furthermore, the platform’s analytics provides you with page-level reporting (see screenshot below) which will allow you to objectively measure your ROI so you know which of your SEO campaigns are getting the desired results.
Adsense:
Unlike Ezoic, Adsense doesn’t offer page-level reporting, as shown in the screenshot below:
This lack of in-depth reporting is yet another reason why so many publishers are moving from this ad network in search of a platform that offers deeper insights to help them make more money from website ads.
Winner: Ezoic
A certain theme is now developing, and it’s no surprise that Ezoic is the winner here, as well. The ad network offers something you won’t get on Adsense, and that is page-level reporting which allows you to take your data to a whole new level to see how each blog post, homepage, or landing page performs.
7. Overall Revenue Potential
One of the primary considerations when choosing the best ad network is which platform will make you more over time.
My research and experience have shown that with Ezoic, a site could make as little as $3/1,000 views in the beginning, but with the platform’s ad optimization algorithm, the website will eventually start making up to $50-$60/1,000 pageviews – particularly when the niche, time of year, and access to premium ads are all aligned.
Even publishers who are complete beginners can expect an eCPM that is 50-150% higher once they join this platform. You can use the platform’s earnings calculator to find out what you could be making on your site.
Adsense:
How much money can you make from AdSense? You get paid per every click on your website ads, but Google takes a commission. Publishers typically receive 68% (51% when using Google AdSense for reach).
Depending on your niche, the commission you receive can go from $0.20 to $15, with an average of $3/click for publishers.
Winner: Ezoic
Ezoic has proven that it offers far superior benefits to Adsense in terms of revenue generation over time.
Final Thoughts
Not to state the obvious, but Ezoic is the clear winner here. While you may be inclined to start with AdSense as a beginning blogger, if you want to maximize your earnings, then Ezoic is the best option for you.
I’d love to give Adsense some credit, but having had my issues with them myself in the past where they took over $30,000 from me, it’s hard for me to give many positives of the platform. Ezoic is superior and I recommend them every day over Adsense.
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